Frase

Frase is a powerful, AI-driven platform designed to streamline the entire SEO content creation workflow, from initial research to final optimization. It's built to answer the fundamental question every content marketer has: "What do I need to include in my article to rank for this keyword?" By rapidly analyzing the top search results, Frase provides a comprehensive, data-backed outline and brief, then gives you the tools to write and optimize the content, all in one place. It is a favorite among content teams and agencies who need to produce high-quality, competitive content at scale.

Frase aims to cut down your research and writing time dramatically, transforming a process that used to take hours into one that takes minutes, ensuring every article is built on a foundation of what's already winning on Google.

Key Features of Frase

• Automated Content Briefs: This is Frase's signature feature. In minutes, it analyzes the top-ranking content for your target keyword and generates a detailed brief including SERP overview, primary headings, common questions (from PAA, Reddit, Quora), and topic clusters.
• Content Optimization Editor: As you write, Frase's real-time editor scores your content against your top competitors. It provides a "Topic Score" based on the inclusion of important keywords and concepts, guiding you to create a comprehensive piece that covers the topic thoroughly.
• AI-Powered Writing Tools: Frase is equipped with an integrated AI writer that helps you expand on points, rewrite sentences, and generate entire paragraphs based on the research. It can even create full drafts of articles based on the outline it generated.
• Content Analytics & Auditing: Connect your Google Search Console to track the performance of your content and identify pages with decaying rankings. The platform can then help you audit and re-optimize this existing content for quick wins.

Who is Frase For?

• SEO Content Managers & Agencies: The ideal user. Frase makes it incredibly efficient to create detailed content briefs for writers and to ensure the final product is fully optimized before it's published, streamlining the entire content pipeline.
• In-House Marketing Teams: A perfect tool to help teams scale their content production and ensure every article meets a high standard of SEO and quality, regardless of who the author is.
• Freelance SEO Writers: A powerful asset for delivering superior value to clients. Writers can use Frase to justify their rates by providing data-backed content that is scientifically optimized to rank.
• Small Business Owners: For entrepreneurs who manage their own content, Frase provides a clear, guided process to create competitive blog posts without needing to be an SEO expert.

Pricing Information

Frase operates on a Paid subscription model, with plans tiered by the number of documents you can write or optimize per month. They often have a "Try for $1" offer for new users.

• Solo Plan: Approximately $15/month. Aimed at individuals, allowing for a limited number of articles per month.
• Basic Plan: Approximately $45/month. For users with more significant content needs, this plan offers a higher limit on articles.
• Team Plan: Approximately $115/month. Designed for teams of up to 3 users, with the highest usage limits and additional collaboration features.
• Pro Add-On: The AI Writer and other advanced features are often part of a "Pro Add-On," which costs approximately $35/month on top of any plan.

Note: Pricing is subject to change. Please visit the official Frase website for the most current and detailed plan information.

Pros & Cons

What We Like (Pros)

• Excellent for Research & Briefs: It is arguably the fastest and most effective tool on the market for generating comprehensive content briefs.
• All-in-One Workflow: The ability to research, outline, write, and optimize in one platform is highly efficient.
• Saves Countless Hours: Drastically reduces the manual labor involved in SERP analysis and content research.
• Clean and Intuitive Interface: The platform is well-designed and easy for new users to understand.

What Could Be Improved (Cons)

• AI Writer is a Paid Add-On: The core AI writing functionality is not included in the base plans, which can make the total cost higher than expected.
• Can Promote "Painting by Numbers": Like any optimization tool, if used too rigidly, it can lead to content that checks all the boxes but lacks a unique voice.

Best Frase Alternatives

1. Surfer SEO: The most direct and well-known competitor. Surfer is often praised for its polished user experience and the quality of its NLP-driven term suggestions in the Content Editor.
2. MarketMuse: A more expensive, enterprise-grade platform that offers deeper strategic insights, content inventory analysis, and planning features beyond single-document optimization.
3. ContentKite: A newer competitor that focuses heavily on automating the entire content creation process, from keyword to final draft, with a strong emphasis on AI writing.

Final Verdict: Is Frase Worth It?

Yes, Frase is an exceptional tool that is absolutely worth the investment for content-focused teams and SEOs. Its strength lies in its incredible efficiency. By masterfully automating the most time-consuming parts of the content creation process—research and outlining—it allows creators to focus their energy on writing and adding unique value. If your goal is to build a scalable and repeatable process for creating high-quality, SEO-driven content, Frase is one of the best platforms you can choose.